The matrix consists of five development stages that help you evaluate your processes, implement targeted improvements, and make optimal use of data-driven marketing and sales. Each stage is defined by specific characteristics, objectives, and KPIs to guide you on your journey to a fully AI-supported marketing strategy. At vireo2b, we support you in progressing from your current stage to the next level by focusing on enhancing your processes and structures.
Characteristics
Objectives
Detailed Description
The first stage marks the starting point for companies moving towards data-driven marketing. At this stage, processes are often manual and uncoordinated. Activities occur in isolation without any interconnections. The goal is to create initial structures to systematically collect marketing and sales data. Vireo2B supports you in this phase through workshops and consultations to identify suitable data sources, build foundational processes, and introduce simple tools to take the first steps towards digitization.
KPIsThe KPIs at this stage are purely quantitative and serve as a starting point for measuring progress. Transitioning to the next stage requires embedding these activities into a measurable, structured framework.
Characteristics
Objectives
Detailed Description
In Stage 2, companies begin implementing basic automation tools and CRM systems to make workflows more efficient. Team-wide objectives are defined to improve alignment between marketing and sales. The focus is on developing a data infrastructure that enables the measurement and optimization of key metrics, such as leads and sales. vireo2b helps you select and implement the right automation tools, build a foundational CRM system, and establish reporting structures to make your data actionable for informed decision-making.
KPIsThe KPIs at this stage are purely quantitative and serve as a starting point for measuring progress. Transitioning to the next stage requires embedding these activities into a measurable, structured framework.
Characteristics
Objectives
Detailed Description
This stage is characterized by the introduction of standardized processes and regular campaigns. Companies start to segment their target groups more effectively and implement AI-based personalization at the segment level. Another focus is on establishing a robust data infrastructure that enables standardized reporting and optimizing lead management. vireo2b supports you by developing standardized workflows, selecting and implementing AI-based segmentation tools, and training your team in data-driven decision-making processes.
KPIsThe KPIs in this stage reflect the efficiency of standardized processes. Moving to the next stage requires leveraging these standardized operations predictively and strategically.
Characteristics
Objectives
Detailed Description
In the fourth stage, marketing becomes more strategic and precise through predictive analytics and individual AI-supported personalization. Companies use forecasting tools to anticipate future trends and customer behaviors. This enables targeted actions, such as individual lead pricing and strategic decisions based on data-driven forecasts. vireo2b guides you through implementing predictive analytics tools, developing a data-driven decision-making strategy, and integrating these processes into your existing systems.
KPIsAt this stage, the KPIs focus on forecasting and the value added by AI-driven measures. Transitioning to the next stage requires applying these predictions in real-time.
Characteristics
Objectives
Detailed Description
The fifth and highest stage of the maturity matrix is defined by fully automated, AI-supported processes. Companies can respond to customer interactions in real-time and create personalized experiences. The focus is on leveraging real-time data to continuously optimize and build long-term customer loyalty. vireo2b helps you develop and implement real-time personalization solutions, optimize your data infrastructure for real-time analytics, and perfect your customer experience strategy.
KPIsThe KPIs at this stage measure the effectiveness of real-time interactions and long-term customer engagement. vireo2b supports you in optimizing these advanced metrics and continuously enhancing your strategy.