vireo2b - Insights - Creating Custom Websites with AI

Creating Custom Websites with AI – A Step-by-Step Guide

In a time when many websites look similar at first glance, individuality is the key to differentiation and recognition – a central aspect emphasized by vireo2b in digital consulting. But do you really need an agency or a developer for this? Not necessarily! With AI tools like ChatGPT or Claude, you can create a brand-compliant, unique website without programming skills – provided you take a structured and iterative approach, similar to a development team. This is exactly where vireo2b comes in, supporting companies in efficiently designing individual web presences through AI-powered processes.

1. Establishing the Basics: Style Guide and Concept

Before working with AI, ensure you have clear design guidelines. A style guide includes:

Color palette
Fonts
Styles for buttons, spacing, layouts
Imagery and visual elements

These guidelines serve as a briefing for the AI, enabling it to generate a design that aligns with your brand.
Tip: Upload examples of websites you like and explain to the AI what exactly appeals to you about them.

2. Setting the Framework: Responsive Header

Instead of generating an entire website at once (which often leads to generic results), start with the first fundamental element – the header.
Key components:

Logo (possibly AI-generated or sourced from existing assets)
Navigation
Language switcher (if necessary)

Each component is created incrementally and then assembled in an editor like Visual Studio Code. This approach maintains control and allows for targeted adjustments.

3. Creating Content: Hero Section & More

Once the framework is in place, it's time to focus on content. A compelling hero section is crucial for making a strong first impression:

Strong headline that encapsulates the brand essence
Subtitle that communicates the value proposition
Call-to-action that invites user interaction
Image or video that visually reinforces the message

Following this, additional sections for text, images, and features can be added. Inspiration can be drawn from current web design trends or by uploading reference pages and screenshots.

4. Interactivity & Fine-Tuning

A great website thrives on small interaction details:

Animated buttons and hover effects
Microinteractions (e.g., subtle loading animations)
Responsive design for mobile users

Here, AI can help generate suitable code snippets, which can be gradually integrated into the page.

6. AI-Powered SEO Optimization

Automatically generate meta descriptions & alt texts: AI can create relevant meta information and image descriptions to improve search engine visibility.
Structured data optimization: AI can help generate schema markup for rich snippets to enhance search result displays.

7. Automated Code Optimization & Accessibility

Generate clean and efficient code: AI can write not only HTML and CSS but also optimize JavaScript for interactive elements to improve loading speed.
Ensure accessibility: AI can conduct accessibility checks and provide suggestions to make the website usable for all user groups. Each iteration should be tested across different devices and browsers. AI can also provide feedback on potential optimizations (e.g., performance improvements, SEO tips).

Conclusion: A Structured Approach Leads to Success

Creating a website with AI without a plan often results in a generic outcome. However, approaching it like a development team – with clear guidelines, iterative steps, and targeted testing – enables the creation of a truly unique, brand-compliant website. vireo2b helps optimize this structured process, ensuring that AI-driven web designs perfectly reflect the brand identity.